Guys have totally been stepping up their sartorial game in the past few seasons, and for that we tip our (very fashionable) hats to you. But even men with an acute sense of style can trip over the pronunciation of luxury designers and brand names—it happens to the best of us. To clear up any confusion, and stop you from butchering the language with your high school Italian, Esquire sought the help of Patrick Stewart. The award-winning actor offers up a short video on how to pronounce the names of some of the hardest Italian brands in the industry, like Massimo Piombo, Brunello Cucinelli and Ermenegildo Zegna. (Say that five times fast.) Of course, all of this is done in a beautiful Italian accent while the actor sits in a cushy armchair by a stone fireplace. Anything less would just seem so pedestrian.