When to Go and Where?
Croatia is set to be one of the top travel destinations for UK holidaymakers in 2025, with tourism expected to surpass last year’s record 9% increase in UK arrivals due to new flight paths between the UK and Croatia starting in 2025 (source).
With over 1,000 islands and more than 1,100 miles of breathtaking coastline, deciding when and where to go can be a challenge.
Darijo Saric, CEO of VIP Holiday Booker, shares his expert advice on When and Where to Go to make the most of a Croatian getaway.
Whether you're after vibrant nightlife, cultural landmarks, or sun-soaked beaches, here’s how to time your visit and pick the perfect destination.
Where to Go?
Top Booking Destinations in Croatia:
- Dubrovnik: Known as the "Pearl of the Adriatic," Dubrovnik is a luxury traveler’s dream, featuring a UNESCO-protected Old Town, medieval walls, and stunning architecture. It’s also ideal for families, with access to water parks and historical landmarks—including the famous Game of Thrones filming locations.
- Split: A cultural and nightlife hub, Split is home to the UNESCO-listed Diocletian’s Palace, a lively Riva promenade, and an impressive dining scene with Michelin-recommended restaurants. If nightlife is a priority, Split is a top pick.
- Hvar Island: Boasting one of the sunniest climates in Europe, Hvar is perfect for those seeking a mix of history, hilltop fortresses, and buzzing nightlife.
- Brac Island: Nature lovers will appreciate Brac for its stunning Zlatni Rat beach, charming towns like Supetar and Bol, and a rich tradition of stone carving..
- Porec: This Istrian gem is home to the UNESCO-listed Euphrasian Basilica and a mix of Roman, Gothic, and Venetian architecture. A great option for those looking for a more relaxed, cultural retreat.
"Ultimately, where you go in Croatia depends on what you want from your holiday," says Darijo Saric. "For a secluded island getaway, you should try Porec. If nightlife is your focus, Split or Hvar are your best bets. And no matter where you go, Croatia is packed with culture, gorgeous beaches and historical architecture."
When to Go?
If holidaymakers want to avoid crowds in Croatia, it’s more about “when” they should go instead of “where”.
“Croatia enjoys warm, dry summers and mild winters. The hottest month is July, with temperatures ranging from 26–30°C. If you visit in May or September, you’ll skip the peak-season crowds and high prices while still enjoying sunny days and swimming in the Adriatic Sea.”
Darijo added, “It’s also worth noting that Dubrovnik introduced a seasonal tourist tax in 2022 to help manage tourism levels—similar to measures in Venice and Barcelona. The tax is €2.65 per person, per night from April to September (high season) and €1.85 the rest of the year. Visiting outside peak season not only saves money but also means fewer crowds, with many establishments remaining open.”
Is Croatia Expensive?
Croatia offers a luxury experience without the luxury price tag, making it an attractive destination for travellers seeking high-end experiences at a fraction of the cost compared to other European hotspots, with potential savings too be made across dining, groceries, accommodation, and entertainment.
According to price comparison numbeo, across nearly all metrics Croatia is a cheaper destination than the UK with a local beer can be found for as little as €3.20 (approximately £2.68 a pint).
Darijo advises holidaymakers to take full advantage of Croatia’s affordability while indulging in luxury experiences:
- Fine Dining Without the Premium Price – "For a truly memorable culinary experience, Croatia boasts a vibrant fine dining scene. The Michelin Guide features 92 Croatian restaurants, including eight in Split. While prices start at around €50 per person, the exceptional service, knowledgeable staff, and exquisite cuisine make it excellent value for a special occasion."
- Luxury Villas at a Fraction of the Cost – "Renting a private villa in Croatia offers a high-end experience without the usual luxury price tag. In high season, a villa costs around €1,000 per night, but these properties typically accommodate 8–12 guests, reducing the per-person cost to just €100 per night. In low season, prices drop even further, with some villas available for as little as €280 per night—making luxury more affordable"
