Do you ever get the feeling that you always have a much better time when you travel to other cities than you do when you just stay at home?


When we travel, we feel like much more interesting people; we visit museums, we eat at great restaurants, we see the best new shows, we take in a concert or two, we try new activities and we meet interesting people. Sometimes when we’re stuck in L.A., we just feel, well, stuck.

Well, we refuse to feel boring any longer and thankfully to help us out, the W Los Angeles – Westwood has just launched a daring new program called the WIP Platinum Membership Program. This elite membership club for non-hotel patrons means we can take advantage of all the interesting facets our dynamic city has to offer.

Sort of like the W’s “Insider” program, the elite WIP (which stands for “W Important People”) Platinum program includes use of the hotel’s “Whatever/Whenever” concierge service, exclusive access to special events and food and beverage perks at the hotel.

Specifically, among other perks, WIP Platinum Members are invited to use the WET pool whenever they like; and Monday through Thursday, as well as during the Summer Cinema Series, WIP members receive complimentary full-day cabana rentals. On the Friday and Saturday, members get discounted cabana rates and up to two complimentary chaise lounges on Saturday and Sunday (except during the hotel’s Summer Sunday pool parties).

here or go right to the application page.

Just remember, only a limited amount of memberships are available each year, and the W Los Angeles’s Membership Committee only reviews applications and selects new members just once a year, so be sure to get your application in when the process begins in May.

See you at the cabana!

W Hotel – Westwood
930 Hilgard Ave.
Los Angeles, CA 90024
310.208.8765
www.wlosangeles.com