Describing her new scent as personal, sophisticated, and sweet, Taylor Swift is set to launch yet another fragrance, this one meant to capture her “own style” in a way that her previous perfumes have not. Simply called “Taylor,” the new fruity fragrance features top notes of sparkling tangerine, lychee and magnolia petals.

In the midst of her Red Tour, Taylor Swift managed to set aside some time to create a new fragrance. Her new perfume, Taylor by Taylor Swift, follows her previous two scents Wonderstruck and Wonderstruck Enchanted, but this time around she had a different idea in mind. Swift spoke with StyleWatch about her new line and how they differ from her other two.

“My first two fragrances were more about fairy tales but this fragrance is more about my own style, so I wanted the name to be more personal,” she said. (Read More)