Legendary Italian sports car marque Lamborghini turns 50 this year, and to help celebrate the brand is launching a new luxury fashion collection that encapsulates its motto of “a hundred years of innovation in half the time.”
The sexy, high-tech Collezione Automobili Lamborghini for Spring/Summer 2013 will feature many items embroidered with Lamborghini’s new 50th Anniversary logo, along with the years “1963–2013” on polo shirts and sweatshirts. Reinforcing the link between the clothing and the cars themselves, design elements inspired by the brand’s signature details— such as the hexagon and the Y-shape of the Lamborghini Aventador’s rear light clusters— are used throughout the line. The colors of the Italian flag are also widely used to pay homage to the country’s iconic European style.
The complete range of apparel and accessories includes T-shirts, polo shirts, sweatshirts, trousers, bomber jackets, down vests, ties, belts, driving gloves, and Lamborghini-branded footwear. Rucksacks, messenger bags, tablet and smartphone cases make up the accessories range with certain pieces finished in the same carbon fiber and leather found in the interior and exterior of Lamborghini’s supercars. All of the items are made in Italy in collaboration with textile developing and manufacturing company, O-Range, and are offered in both monochromatic colors and a camouflage pattern.
