Reimagined under Hilton’s LXR banner, Cameo Beverly Hills returns with glamorous Old Hollywood polish, contemporary design, and a no doubt soon-to-be magnetic social scene.
Set along the calmer southern edge of Beverly Hills near Pico Boulevard, the 12-floor hotel occupies a transitional zone locals prize: minutes from Rodeo Drive and Century City yet shielded by leafy residential streets. Now part of LXR Hotels & Resorts, Hilton’s collection of independent luxury properties, Cameo Beverly Hills christened its new chapter with a chic opening night.
Staged in acts that moved guests through its spaces, the event served as an introduction to the redesigned property. It began in Silhouette, the lobby bar, where a jazz trio set the tone and servers circulated with Peruvian-leaning cocktails — chicha morada sours glowing jewel-toned in coupe glasses, maracuya bright with citrus, and sharply chilled martinis.
At modern Peruvian restaurant Zampo, chef stations served a steady stream of small plates while a DJ kept the tempo up on the pool deck, where a silk aerialist performed gravity-defying drops.
A ribbon cutting with the Beverly Hills Chamber of Commerce marked the hotel’s official debut. “We are proud to introduce Cameo Beverly Hills after a transformation that reflects both the history of this property and the expectations of today’s luxury traveler,” said general manager Sonesh Mool in an official statement. The opening also represents LXR Hotels & Resorts’ entry into Beverly Hills, expanding the brand’s footprint in one of the country’s most competitive luxury markets. Feisal Jaffer, global head of the brand, called the debut “a significant milestone,” describing the hotel as an example of the individuality that defines the portfolio.
Throughout the evening, cameras captured footage for a commemorative “short” starring actors Taryn Nelson di Capri and Sasha di Capri. Later, the crowd funneled upstairs to the 12-floor Starlight Ballroom. Floor-to-ceiling windows revealed 360-degree panoramas of Beverly Hills and the surrounding Los Angeles skyline, flutes of Veuve Clicquot replaced cocktails, and guests stepped into their own filmed cameos — a playful nod to the hotel’s name.
Originally opened in 1965, the hotel has long been a quiet insider address. Its nearly three-year transformation preserves that legacy while sharpening the aesthetic, positioning Cameo as a renewed contender in Beverly Hills’ competitive luxury market.
The Stay
For decades, the building operated as Mr. C Beverly Hills, a Cipriani family outpost that drew a steady mix of celebrities and industry regulars. Its latest chapter keeps the address intact but rewrites the interiors entirely. A $30 million renovation overseen by Texas-based design studio Premier reshaped all 138 rooms and 12 suites, giving them a more residential sensibility that honors the hotel’s past. Custom burl wood and smoked white oak furnishings anchor interiors in natural warmth, while sculptural lighting, handwoven textiles, and abstract works by local artists add polish.
Nearly every room opens onto a private balcony — a rarity in this part of the city. Anchored by deep soaking tubs, the one-bedroom suites feel especially livable. Among the hotel’s top-tier accommodations is the Hollywood Suite, a generously proportioned space with separate living and sleeping areas that read more like a private pied-à-terre. All bathrooms are stocked with Byredo’s Bal d’Afrique amenities, another subtle luxury detail that reinforces Cameo’s tastemaker credentials.
The Food
Dining centers around Zampo, where Peruvian tradition meets Nikkei influence, the Japanese-Peruvian style central to Lima’s dining scene. Flavors are bright and plates executed with Japanese precision: citrusy corvina ceviche, grilled meats layered with slow heat — including a moreish pulled chicken breast with Carolina Gold rice — and coastal halibut tacos finished with green ají chili dressing. The design echoes that warmth, with textured terrazzo, amber-toned Rojo Alicante marble, and a custom mural by California artists Zoe Derring and Thomas Harrison.
Nearby, Silhouette operates as both a lobby bar and neighborhood lounge, where live jazz is set to become a nightly fixture. The vibe is vintage Hollywood glamour done right with sculptural seating and great lighting. Drinks range from the spiced Winter Spice with Rémy Martin and mandarin to the sake-tinged Phoenix with guava and blood orange. Small plates, including wagyu sliders and shrimp and corn fritters, keep the mood casual.
The Amenities
Framed by private cabanas, teak loungers, and palm-lined views, the pool deck functions as the hotel’s social hub — a space built for afternoons that can stretch easily into the evening. A forthcoming spa will join the basement fitness center, which also offers yoga and group classes.
A short drive from SoFi Stadium, the hotel is positioning itself as a base for major sporting events, including FIFA 2026, with a dedicated Cameo Game Day Experience. Beyond game weekends, the property is leaning into experiential travel: four bespoke itineraries — spanning culture, couples, and fashion — are offered and through LXR’s Pursuit of Adventure program, Cameo also plans to debut Cameo to Catalina, a private day-trip experience to California’s famous island.
The Takeaway
In a city crowded with hotels chasing spectacle, Cameo favors atmosphere over flash. It isn’t selling nostalgia or novelty; it’s staking a claim as a lived-in address — one that slips into the nightly circulation instead of standing apart from it. Find out more at cameobeverlyhills.com
All photos courtesy of Cameo Beverly Hills.
