Over the course of 10 months, two barrels of decades-old single malt whisky will join passengers on Hurtigruten’s expedition ship, the MS Fram across the northern and southern polar circle, the zero meridian and the equator. The distillery (yet to be named), hopes that the voyage will further enhance the quality of the single-Highlands malt scotch. The American oak barrels began their journey in October 2013 and will be bottled in July 2014 with their own unique label: the “MS Fram Expedition Whisky.”... Read More
Fans of the Emmy Award-winning PBS program Downton Abbey will now see an episodic series of commercials from Viking Cruises during the show this August. The eight commercials will individually display a single aspect of the things that Viking Cruises passengers can expect when going out to sea with the brand. By putting the attention on specific cruise attributes, Viking is taking a different approach with this campaign by throwing out the normal methods of general cruise advertising and replacing it with specificity.... Read More
Celebrity Cruises and Canyon Ranch have partnered in an effort to bring the latter's popular spa programs to the high seas with the SpaClub. Ten of Celebrity's modern ships are planned to be equipped with what they are claiming to be the "largest and most comprehensive SpaClub at Sea offering."... Read More
