As if we don’t see him everywhere already, Justin Bieber’s face will now be plastered to billboards everywhere— with a big-name luxury fashion brand attached to it. That’s right: the teen singer with a die-hard fan base is the new face of Adidas’s NEO Label. And this isn’t a one-stop campaign: each week for five weeks, fans will be asked to participate in a contest — complete with clues from Bieber himself— that will result in two lucky fans winning an all-expenses-paid trip to meet the singer in person.