Gwyneth Paltrow has lent her flawless face to several different luxury brand campaigns including Tod’s, Estee Lauder, Coach, and now Hugo Boss, according to Women’s Wear Daily. The 39-year-old actress, singer and mother of two will be starring in print, television and Internet ads for Hugo Boss’ new Boss Nuit Pour Femme. Gwyneth told WWD, “To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time—characteristics that I strive towards in my own life.” The campaign won’t roll out until later this year, but images released today from behind the scenes revealed “the elegance and sensuality of the little black dress” as the inspiration.