While women have shaped their eyebrows for thousands of years, social media has pushed the service into the limelight. As people see videos and beautiful brows online, they want them as well. In fact, according to IBIS World, it is estimated by the end of 2024, there would be $130 million in brow services performed in the country. Now, people are looking ahead to 2025 and ready to see what new trends are on the horizon.

“Having beautiful eyebrows stands out,” said Katie Crecion, founder of Kiki House of Beauty. “If you want to look good and feel good, don't overlook the power of having beautiful eyebrows. Some great trends are emerging for the coming year that you won't want to miss out on." 

Women have been shaping their eyebrows over the years for a variety of reasons, including to help create a more defined look, hide flaws, help frame the face, and add definition. The way eyebrows are shaped can transform one’s look, hide flaws, look younger, accentuate the eyes, and more. No matter what reason someone is opting to have it done, it’s a good idea to know what is in style.

Here are 5 exciting brow trends to watch and ask for in the New Year:

Feathered fluffy brows vs.lamination. More people will opt for feathered, fluffy brows, achieved through microblading. Not only do more people prefer the look, but it will be longer-lasting than lamination, which uses a chemical treatment and only lasts for a short time. 

Lightened brows to soften the face. No matter what one's natural color is, brows can be lightened to give the face a more natural and softer look. This option is popular for matching a new hair color, making a statement for special occasions, and creating a more natural look.

Brow and skin tinting. This option is becoming more popular because it helps to keep shape, and there is less need to fill in.The new version will offer a more defined look. Once completed, the face will have a softer, more natural, beautiful look.

Microfilling is a simple practice that allows people to use a pen to add hair strokes to their brows rather than powder or pomade. It creates a beautiful and natural look and can be done on the go by anyone.

Kiki Balm. This balm is a game changer for any eyebrow work, whether at home or in the salon. It protects the barrier, so people will not have to deal with irritation, redness, and other issues. It's great for dermaplaning, waxing, and other brow work, providing an innovative barrier for all skin types.

“It’s time to take brows to the next level,” added Crecion. "I help my clients do that, and I'm happy to offer tips and products to help people outside my area. A great day starts with a beautiful brow!" 

Crecion, an eyebrow expert with over 25 years of experience, is the owner of Kiki House of Beauty and the creator of Kiki Balm. This free fragrance pre-wax protective barrier is filled with a unique blend of nourishing natural ingredients. Kiki Balm is designed to shield, safeguard, and soothe. It hydrates and protects even the most sensitive skin before waxing. Whether you’re waxing at home or in the salon, Kiki Balm is an essential pre-wax product, ensuring that your skin remains smooth, healthy, and irritation-free. It hydrates the skin and provides superior protection. Kiki Balm is all-natural, cruelty-free, and the tubes are recyclable. The product can be purchased online.

To get more information, visit the site at: https://kikihouseofbeauty.com/