Customers purchasing a new Jaguar automobile this year will now receive an added bonus through the company’s Platinum Access program. This membership provides Jaguar owners with extraordinary experiences and one-of-a-kind opportunities through partnerships with the luxury brands Jaguar owners use the most.

The exciting deals that members of the Platinum Access program are privy to include huge discounts at Donna Karan New York, invitations to exclusive Neiman Marcus designer events, upgrades at hotels like The Peninsula, membership in the elite Bluefish travel club, and much, much more.

To qualify for the membership, all you must do is purchase or lease a new vehicle from Jaguar. Any 2011 XJ, XJ, or XK qualifies you for the program, so long as you purchase it before December 31, 2011.

The Jaguar Platinum Access program has a list of luxury partners capable of commandeering anyone’s interest with brands like Virgin Atlantic, Steuben, Spago, MarquisJet and more. For more information about the program, visit Jaguar.com, or head to your local dealer to get straight to driving.