Savvy Travelers, the brand synonymous with on-the-go beauty wipes, has made a splash by adding seasoned executive Paula Schneider as its Board Chairwoman. Schneider is well recognized as a brand builder, business strategist and accomplished corporate leader.
Savvy Travelers’ CEO Tina Aldatz and President Margarita Floris said they and Schneider have had a long-lasting and positive relationship for decades and asking her to join the team was a no-brainer. "Paula is a woman whom I have tremendous respect for,” says Aldatz. “Her approach to business is exactly the part of the puzzle we need. Her support will allow me to be creative and allow Margarita to focus on sales and distribution. It’s like we’re Charlie’s Angels, but there’s no need for Charlie!”
Schneider was thrilled to join other dynamic and visionary women as part of a decision-making trio. "With so much positive energy, it's a refreshing change to join an all female team and jump into the world of beauty,” Schneider says.
Appropriately, Savvy Travelers caters to the modern woman who’s always on the go. Whether between meetings, at the gym or off on a jet-setting getaway, having a convenient means to freshen up is a necessity, hence their “No Water? No Problem!” motto. These women leaders know first-hand the demands of looking their best while navigating a busy lifestyle and have developed their line of beauty wipes—including antiperspirant, make-up removal, and nail polish removing wipes— to cover any and all bases.
Most recently Schneider has held the position of CEO of Delta Galil Premium Brands, which includes brands 7 For Mankind, Splendid, and Ella Moss. Prior to Delta Galil, she served as CEO and was on the board of American Apparel, the largest vertically integrated clothing manufacturer in the United States and one of the largest employers in Los Angeles. She was also President of Warnaco Swimwear, the giant that controls both Speedo and Calvin Klein swimwear.
Joining the team at Savvy Travelers allows Schneider to apply her clothing industry know-how to the related realm of beauty products. Her business perspective and vast knowledge of optimizing brand growth for organizations have the Savvy Travelers brand only accelerating and poised to gain market share among active, successful women.
Tune into The Beauty Report with Amy Morrison on HSN, June 15th at 4pm pst/ 7pm est to see what all the buzz about Savvy Travelers is, and why celebrities like Gretchen Rossi are “wipeaholics!” For more information, visit the site at: SavvyTravelers.com.
