Our mission is to promote online transparency, clean & clear navigation for online users, heuristic...(expand)

Our mission is to promote online transparency, clean & clear navigation for online users, heuristic enlightenment, and a sustainable future for the web. We believe that 'Short URLs are EVIL'. Short URLs promote online malware through mischievous and misleading hyperlinks. Although most short URLs are used for their intended purposes, there are those few malicious short URLs that outweighs the benefits of using short URL services.