The Mammoth Automatic Chronograph by N.O.A.: Revolutionary Creation
Constantly working on innovative ideas to achieve the next big thing in the watchmaking industry, N.O.A has accomplished the creation of the extraordinary Mammoth; an Automatic Chronograph that promises to captivate daring spirits with its bulky lines and intrepid design.
Since its establishment in 2003, N.O.A. (which is an acronym for None of The Above) has been making timepieces that challenge tradition in many ways and flatter it in many others. Their products feature a new take on contemporary design, elevating classic styles to achieve eclectic items that are visually seductive and extremely comfortable to wear.
The Mammoth is the physical manifestation of the brand’s ambitions of offering a harmonious blend of innovative materials to create a simple, yet highly sophisticated style encompassing N.O.A’s identity codes based on uniqueness and sporty elegance. When looking at The Mammoth, our eyes are automatically captured by the massive Superluminova-coated round indexes on the brand’s signature 3D inner ring. The textured dial features recessed eyes with minutes and small seconds counter functions, located at 9H and 3H respectively.
The impressive 48mm DLC-coated and sandblasted stainless steel case houses an ETA 2824-2 automatic movement and a Soprod 2030 chronographic module, while the toothed bezel and screw-down crown are covered with vulcanized rubber to present an unusual sporty-chic look.
This timepiece also boasts sapphire crystal with anti-reflective treatment and an engraved (MMTH)skeleton back case shielding its hybrid mechanism. Water resistant to 100 meters, this piece is a true novelty in the sporty luxury watches division, offering an original alternative to the contemporary individual.
The Mammoth Automatic Chronograph wraps around the wrist comfortably, thanks to its N.O.A vulcanized rubber strap with an incorporated DLC-coated deployant buckle made exclusively by the brand.
An underdog for a while, N.O.A. attempts to revolutionize the high-end watch industry with its genuine philosophy and its unusual combination of materials and colors featured in its collections.
Basel 2012 was the stage that allowed the brand to introduce its newest additions to the N.O.A. family, many of which are already available worldwide and enjoying plenty of demand by those who look for something outside of the box at the right price, without sacrificing the unparalleled Swiss craftsmanship.
Hardly will this brand slip under the radar for much longer. After all, luxury is a matter of attitude and N.O.A. has a lot of that to offer.
In N.O.A.’s words… “Don’t waste your time”.
For more information about N.O.A Watches and Points of Sale, please visit www.noawatch.com
Mammoth Black/Green (Ref MMTH 004)
