Moncler Channels A Modern Fairytale in Snow Queen-Inspired Campaign

This dreamy fairytale campaign is everything.  Moncler just released their latest campaign—a series of images that play on a fashionable reinterpretation of Hans Christian Andersen’s The Snow Queen—and it is, without a doubt, one of the most beautiful campaigns we’ve ever seen. Photographed by Annie Leibovitz, the campaign stars brother and sister duo Lucky and Pyper Smith, half of the family band The Atomics, as the tale’s heroes. Shot on-location in Iceland against a dreary backdrop, the story takes place among the waterfalls, rock formations, glaciers and icy beaches of the cold, barren wilderness.

Marissa Stempien

Marissa Stempien is a freelance writer and editor with a focus on travel, fashion, lifestyle, and culture. Her work has been featured in a number of print and online publications including ABC News, Popsugar, Huffington Post, JustLuxe, Luxury Living and CityGirlGoneMom. Marissa is an avid traveler and is always looking to visit somewhere new or unexplored. Her unique lifestyle has given way to her...(Read More)

Related Articles

Around the web