Sexy Underwear by Italian Designer Parah

Designer Lingerie: Lace and filmy undergarments have long been known as a way to make a woman feel sexy and none more so than specialty boutique company Parah.

High-end brand Parah can be found in select locations throughout Europe and have the honor of being some of the world’s finest lingerie. The company’s winter ad campaign is boldly seductive, using fur and other luxe fabrics to highlight the collection’s sexy assortment of corsetry, garters and stockings, lace, satin, push-up cups and carefully designed cutouts.

Founded in 1950 in Northern Italy in the town of Gallarate near Varese, Parah SPA has grown to become one of the world’s premiere lingerie and swimwear companies. Since the 1970s, Parah has gained a reputation for putting fashion first, with the latest technological advancements.

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Carly Zinderman

Carly Zinderman is a Senior Staff Writer for JustLuxe, based just outside of Los Angeles, CA. Since graduating from Occidental College with a degree in English and Comparative Literary Studies, she has written on a variety of topics for books, magazines and online publications, but loves fashion and style best. In her spare time, when she?s not writing, Carly enjoys watching old movies, reading an...(Read More)

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