Anyone hoping to someday posses the same kind of flowing locks as British socialite and model Tamara Ecclestone is now in luck: the young entrepreneur is set to launch a luxury hair and beauty product line later this year. SHOW Beauty will include 11 styling and finishing products, including a £30 (about $45) dry shampoo and a hair fragrance that will sell for £56 (more than $85) a pop.


Ever the entrepreneur, a trait she probably inherited from her dad who is Formula One billionaire Bernie Ecclestone, Tamara has already enlisted the help of people who have worked at Giorgio Armani, Elizabeth Arden, Guerlain and Eve Lom to ensure her products represent pure luxury. The brand will be sold at Harvey Nichols for the first six weeks of the launch and will subsequently be available at Harrods and Selfridges, as well. The selection will then make its way to America, Dubai, Asia, Russia and South America later in the year.

“The launch of SHOW Beauty’s hair care concept is an exciting innovation for the industry and we were excited to see the range of products on offer and the intricate detail that has been dedicated to each part of the collection to ensure it’s in keeping the brand ethos,” said Debbie Jones, a buyer at Harvey Nichols. “Harvey Nichols prides itself on offering its consumers authentic and credible products and we’re looking forward to seeing the reactions when it hits shelves.”


Sounds like only good things are to come for Ecclestone, who has a net worth of £300m (about $450 million), was recently featured on the cover of Playboy’s May issue (below), and has an upcoming wedding to boyfriend Jay Rutland (her third engagement.)