When it comes to fine jewelry that commands attention, few names shine brighter than Jason of Beverly Hills. Founded in 2002 by Jason Arasheben, the brand has become the destination for athletes, entertainers, and style icons seeking pieces that are as bold as they are meticulously crafted. From its flagship at the Beverly Wilshire to its boutiques in Las Vegas, Miami’s Design District, and Tokyo’s Ginza district, every creation tells a story of ambition, precision, and unapologetic glamour.
I recently had the privilege of visiting the brand’s Beverly Hills location, an experience that offers rare proximity to jewelry that has shaped modern pop and sports history. Inside, the cases tell a story far beyond traditional fine jewelry. Among the most striking pieces is the brand’s renowned collection of professional sports team championship rings, each engineered with remarkable detail and gravitas. These are not simply commemorative objects; they are architectural feats designed to carry legacy and pride.
Arasheben’s journey to this level of influence began far from red carpets and trophy ceremonies. While studying at UCLA, he spent his time sketching and crafting small accessories between classes, developing both technical fluency and a design language that leaned toward boldness rather than restraint. Guided by the discipline and ambition instilled by his immigrant parents, Arasheben built his brand piece by piece, earning trust for his unrelenting standard for excellence.
That philosophy still defines Jason of Beverly Hills today. The house has become a go-to for world champions, entertainers, and modern icons seeking jewelry that reflects stature as much as style. Whether designing for athletes celebrating career-defining wins or creating custom pieces meant to mark personal milestones, the brand’s mission remains unchanged: redefine what fine jewelry can be and elevate every moment that matters.
That same ethos carries into its latest high-jewelry offering, The Roxbury Collection, a lineup that feels particularly attuned to the current moment in fashion. As style transitions from winter’s subdued tones into spring’s brighter, more expressive palette, jewelry is following suit—favoring saturated color, statement silhouettes, and a renewed appreciation for glamour with personality.
Inspired by the allure of Old Hollywood and reimagined through a modern lens, The Roxbury Collection leans unapologetically into maximalism. Eccentric arrangements of mixed gemstones and white diamonds give each piece a sense of individuality, while the craftsmanship grounds the collection in enduring luxury rather than trend-driven novelty.
Crafted in 18K yellow and white gold, the collection spans eternity bands, rings, earrings, bangles, bracelets, pendants, and necklaces. The unifying thread is color—vibrant, intentional, and layered. Standout designs include the Roxbury Eternity Band, set with 6.5 carats of mixed gemstones and diamonds, alongside multi-colored emerald-cut diamond link bracelets and chains designed to hold their own or stack with confidence.
The Roxbury Collection reflects what women (and men) are gravitating toward now: jewelry with presence, colorful diamonds and gemstones that move seamlessly from winter wardrobes into spring styling, and heirloom-inspired designs that feel bold rather than precious. These are pieces meant to be worn, noticed, and remembered, whether paired with eveningwear, tailored separates, or elevated everyday looks.
At its core, Jason of Beverly Hills continues to challenge traditional boundaries of fine jewelry and remains committed to pushing forward, proving that luxury doesn’t have to be quiet to be timeless.
Photos courtesy of Jason of Beverly Hills
