Most men would love to have an impressive collection of luxury watches with a range of sports and dress styles suitable for every occasion. The cost of anything approaching a comprehensive assemblage can be prohibitive however, with some models running into the tens of thousands of dollars. Eleven James, a new annual private membership program for would-be watch collectors, offers access to an impressive array of luxury timepieces for a fraction of the cost of ownership. The elite service features programs starting at $249 per month, wherein members can experience watches worth an average of $10,000 or more for two months at a time. Annual memberships enable you to wear either three or six different watches per year from Eleven James’ three collections – Aficionado, Connoisseur, and Virtuoso – including examples from the likes of Rolex, Breitling, Hublot, Patek Philippe, Panerai and more. 

By borrowing instead of buying the watches, Eleven James members avoid the complications of depreciation, maintenance, insurance and resale. The program is also ideal for collectors who want to test drive a timepiece prior to purchasing it; all of Eleven James’ watches are also available for sale to members at a competitive price. In addition, members also benefit from private events and opportunities curated by the Eleven James Concierge, dedicated to enhancing the luxury watch experience. Members can also earn equity via membership activities that can be applied towards renewals, upgrades, purchases, gifting, and more. Eleven James was founded by Randy Brandoff, a dapper former executive at Marquis Jet and NetJets.