NYFW: Men's Just Landed Their First Major Automotive Sponsorship With Cadillac

New York Fashion Week may be scrambling to find another major sponsor since Mercedes-Benz pulled out earlier this year, but the forthcoming NYFW: Men’s seems to have no problem finding new backers. This morning, the CFDA confirmed that Cadillac has officially signed on as the first automotive sponsor for the inaugural men’s fashion event. In a contract that will last for two seasons, the luxury car brand will be joining previously-announced sponsors DreamWorks, Shinola and Amazon.

Cadillac has been dipping its toes into fashion as of late—they previously sponsored New York Men’s Day (held during Women’s NYFW) and hosted Public School’s Fall/Winter 2015 runway show in their new offices this last February. This season they will take a more interactive role which is rumored to include participating in a number of branded events and providing Cadillacs to shuttle attendees to and from shows.

Marissa Stempien

Marissa Stempien is a freelance writer and editor with a focus on travel, fashion, lifestyle, and culture. Her work has been featured in a number of print and online publications including ABC News, Popsugar, Huffington Post, JustLuxe, Luxury Living and CityGirlGoneMom. Marissa is an avid traveler and is always looking to visit somewhere new or unexplored. Her unique lifestyle has given way to her...(Read More)

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