The smart casual look is one of the hardest styles for men to execute with elegance and class. You need to be comfortable and relaxed while maintaining an aura and look of elegance. As such the outfit du jour needs to not only look effortless but thoughtful. Adding to the difficulty of course is that dressing casually will vary by season and the occasion. No wonder so many men get their casual style wrong.

To help men get it right, Luxe Digital selects only the best luxury brands to polish your casual look.  You’ll now receive not only practical tips but suggested outfits curated by experts and stylists to help you put it all together in a sharp and consistent look.

After consulting with men’s style experts, Luxe Digital published a casual style guide for men to perfect the luxury relaxed look. They sought the advice of a panel of fashion professionals to uncover the best style tips. Here are the five most important suggestions: Articulate your overarching vision. Do you want to project an air of assurance? Or show that you care about an occasion and dressed up accordingly? Start by being clear about your objectives first.

Choose your outfit accordingly. Once you know what you’re aiming for, select an outfit that will help you achieve your goals.

Some items are worth investing more in. There should be a few well-chosen timeless items in your wardrobe that will stay with you for years. That’s the case with a luxury watch or a pair of high-end shoes, for example. Select carefully which pieces you will truly invest in.

Start with structural items. When building up your wardrobe, begin with neutral colors such as black, white, navy, tan and grey. Those are all easy to mix and match and will never go out of fashion.

Always look for the right fit. Your efforts will be ruined if your clothes are overly tight and uncomfortable or too baggy and sloppy. If you invest time defining your style, make sure that the execution is right and the fit is perfect for your body.

With these five style tips in mind, you will be off to a strong start to achieve the perfect casual look for every occasion.

Keep in mind that trends do change over time. Even with timeless items, you should regularly experiment to discover what works best for you. There are no strict rules for casual wear, the most important is that you feel relaxed and confident in your clothes. And when in doubt, it’s always better to be a bit overdressed than underdressed.

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