There comes a time in a man’s life where he will go through the struggles of trying to find a label that carries plain, simple tees and shirts without any logos or brash designs to ruin them. It’s an inescapable truth. Which is exactly why we love 120% Lino, one of the world’s most prestigious luxury linen labels, renowned for their collection of fine, easy-to-wear garments. The name refers to '”something more” than just linen.

120% Lino is made for the man who loves simplicity, elegance and has impeccable taste. The menswear collection offers off-duty staples including t-shirts, shirts and trousers, all made from the soft, lightweight material. Born from the passion of its founder, Alberto Peretto, for high quality natural fabrics, 120% Lino pieces are handmade in Bologna and are characterized by their handling of the textile. Every piece is washed and finished for that “lived-in” feel, so you don’t need to “break in” your shirt.

Raw linen is a very cool, resistant fiber, so gentlemen will be perfectly comfortable under the sun, sipping a refreshing cocktail or sailing on their yacht. The understated style will keep guys looking sophisticated and charming. Designed in Italy, the label focuses on timeless cuts and shapes to create everyday staples which exude understated luxury and will never go out of fashion. Pieces can be worn every season of the year, making the label an excellent staple when traveling for business or for pleasure.

The light fabrics and timeless cuts also offer a relaxed silhouette, ensuring that the modern day luxury-shopper looks, and is, effortlessly styled. With locations in the world’s best locales such as Milan, Miami, London, Dubai and New York, if you ever need to add to your collection, a boutique is sure to be on your doorstop. Pair the look with a nonchalant, care-free attitude and an espresso in-hand to look as relaxed as you’ll ever be.

120% Lino is available online and priced from $195-$615.