CEO of ready to drink coffee brand named regional EY ‘Entrepreneur of the Year’ reveals what’s driving major market share growth; details nationwide contest awarding $50,000 cash to the ‘Bizzy’est Person in America’
With the United States ready-to-drink (RTD) coffee market estimated at USD 6.46 billion in 2024 and forecasted to reach $8.61 Billion by 2029, it’s clear that Americans covet a killer cup of Joe. Millions of these coffee aficionados not only have a penchant for the convenience of ready to drink formats, but they are also partial to strong coffee beverages to help keep the fires of innovation, creativity and endurance burning bright.
For their own part, makers of the ambitiously strong Bizzy Cold Brew coffee know all too well that hard work can be a grind. This is why company founders Alex French and Andrew Healy are hell bent on recognizing—and energizing—Bizzy people who are working tirelessly toward their goals. The company has launched a nationwide, cash-fueled contest to honor the “Bizzy’est Person in America.”
Known for brewing exceptionally strong coffee, the folks at Bizzy Cold Brew are no strangers to bold moves. With a grand prize of $50,000 and $20,000 earmarked for runner ups, the brand has invited all “Bizzy people” to showcase their drive and ambition for a chance to win big in the contest—including cold hard cash as well as bragging rights. Each of the winners will also receive a one-year supply of smooth, strong ready-to-drink Bizzy Cold Brew coffee for themselves and up to
MK: What was the core inspiration for the Bizzy’est Person in America Contest?
AF: Ever since starting our company in 2013, we’ve always celebrated the power of ambition. This contest is our way of rewarding those individuals who inspire others with their relentless drive and passion. Our goal is to use the Bizzy’est Person in America Contest to reward the big-idea thinkers, entrepreneurs, competitors, and innovators who tirelessly pursue their dreams. Ultimately, we want to support Bizzy people—those who embody the ethos of ambition and strive for excellence in all that they do.
MK: What do you hope people get out of the contest and what is the message you want to send about your business in relation?
AF: Drive and ambition, and leaning into risk along the way, have paid off for me and my Co-Founder, Andrew, resulting in a highly successful business. It hasn’t been easy and it’s been an extraordinary amount of hard work, but that effort has helped us achieve our dreams of being entrepreneurs and business owners. In fact, we were just recognized by Ernst & Young as Heartland region winners of the EY “Entrepreneur of the Year” Award! To enter, ambitious individuals can submit their entries on the contest landing page – bizzycoldbrew.com/bpa – between June 1 and July 27, 2024. The voting period to determine the Bizzy’est Person in America will commence on August 1, 2024, and run through August 22, 2024. Public voting will determine the winners of the contest.
With the company’s endless pursuit of perfection across all operational fronts, Bizzy continues to push the envelope. The company is not only redefining the standard for truly exceptional strong cold brew coffee, but also celebrating others who are ambitiously striving toward their own dreams.
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