Known as one of the world’s premium tequila brands, PATRÓN Tequila recently announce its new partnership with the Grammy Awards. Built on a shared dedication to craft, this collaboration honors the artistry that defines both the Recording Academy and PATRÓN.

Throughout Grammy Week, PATRÓN will introduce a series of elevated experiences designed to toast ‘Music’s Biggest Night.’ The official tequila partner will marquee Recording Academy events, be featured at VIP hospitality moments, and debut the official 2026 Grammy Awards cocktail “The Golden Record.” It will be served throughout the week, including at the 360-degree PATRÓN bar featured at Grammy House, an annual multi-day immersive experience that kicks off Grammy Week and brings the music community together.

PATRÓN specialty cocktails will also be served at the iconic ‘MusiCares Person of the Year’ ceremony and ‘Recording Academy Honors Presented by the Black Music Collective’.

On the big night, Grammy Award winners will have the opportunity to toast with a glass of PATRÓN EL ALTO backstage at the PATRÓN Reaching New Heights Bar in the Media Centre. This exceptionally aged tequila is crafted with a unique blend of PATRÓN Extra Añejo, Añejo and Reposado for a high-end tequila to be savored.

“We’re honored to welcome PATRÓN as our Official Tequila Partner,” said Adam Roth, Executive Vice President of Global Partnerships and Business Development, The Recording Academy. “The Grammy Awards celebrate artistry at the highest level, and PATRÓN’s uncompromising commitment to craftsmanship and quality mirrors that pursuit of excellence. From the red carpet to backstage—and audiences at home around the world—we’re excited to toast with The Golden Record as we kick off this spirited new partnership.”

Photo courtesy of PATRÓN Tequila 

For more than three decades, PATRÓN has built a cultural legacy within music. The brand has remained a constant presence in the studio, on stage, and across festival grounds. It has been featured in more than 400 songs, becoming a defining reference in hip-hop to ongoing support of Latin musicians and emerging artists.

To mark this inaugural collaboration, ‘The Golden Record’ was created by award-winning mixologist Daniel Gonzalez of acclaimed Licorería Limantour in Mexico City. This drink showcases the nuances of the tequila handcrafted in small batches at Hacienda PATRÓN in the Highlands of Jalisco, Mexico.

As music fans around the world tune in to the 2026 Grammy Awards, here are three cocktail recipes that will be served throughout the celebration.

The Golden Record

  • 1.5 oz PATRÓN EL ALTO Tequila
  • 1 oz Prosecco
  • 0.5 oz Fino Sherry Tio Pepe
  • 2 oz Pear cordial
  • Dash of Bergamot Bitters (Scrappy Bitters)
  • Garnish: 3 Slices of Red Grapes

PATRÓN High Note

  • 1.5 oz PATRÓN Silver Tequila
  • 1.5 oz Tomato Mango Puree
  • 0.5 oz PATRÓN CITRÓNGE Orange Liqueur
  • 0.75 oz Lime Juice
  • Rim with Maldon Salt
  • Garnish: Mango Slice

The Clear Winner

  • 2 oz PATRÓN Cristalino
  • 1 oz Martini & Rossi Bianco
  • 0.75 oz Bitter Bianco Luxardo
  • 0.15 oz Suze Aperitif
  • Dash of Lime bitter (Scrappy’s bitter)
  • Garnish: Lemon Twist

 

PATRÓN Tequila is crafted with meticulous precision and care from hand-harvesting the highest-quality 100% Weber Blue Agave. The brand has grown to become one of the most recognized and respected luxury spirits brands in the world.