The holiday season is here, and WhistlePig Whiskey’s limited edition 10-year-old PiggyBank Rye is back with a shiny gold exterior to match the liquid gold that pours from its rear. Launching nationwide Nov. 20, WhistlePig’s new WhistlePig 10 PiggyBank Rye Gold Limited Edition will be featured at WhistlePig’s Gold ‘n’ Grocer pop-up holiday attraction in New York City this December at 252 Front St.

In its third year, WhistlePig’s annual WhistlePig 10 PiggyBank Rye Limited Edition shines bright with an all gold makeover to celebrate WhistlePig’s standing as the world’s most awarded Rye Whiskey. The original Berkshire Bitter Pig replica decanter is gold coated from the snout down to the jingle balls, making a hog-like home for WhistlePig’s flagship Rye Aged 10 Years with an extra 10 proof for holiday cheer—bottled at 110 proof. 

A one-stop shop to gild your gift-giving, WhistlePig’s Gold ‘n’ Grocer is the perfect spot to stock up on the world’s most awarded rye whiskey and a lotto perks for shoppers in the city and nationwide online. Just like New Yorkers’ favorite corner stores, the porcine-studded Gold ‘n’ Grocer will be an indispensable shop for whiskey must-haves, including the PiggyBank Gold edition and WhistlePig’s quintessential Small Batch Rye Aged 10 Years, which helped usher Rye Whiskey into its gol

Holiday shoppers are invited to keep spirits bright with:

Whole Lotto Pig scratch-off sweepstakes for a chance to win prizes, including holiday hams and up to $10,000 in cash.

Gold Fashioned cocktails crafted with WhistlePig 10 and WhistlePig Barrel Aged Maple.

WhistlePig’s new whiskey advent calendar, complete with 50mL nips of the brand’s oldest and boldest blends, festively packaged to be enjoyed throughout December.

Gold ‘n’ Grocer in-person visitors can enter the “Whole Lotto Gold” scratch-off sweepstakes for a chance to win “pig:”

Sympathy Prize: 100 fans can win $1

Good Old Fashioned: 50 fans can win $20

Holiday Hams: 100 fans can win a holiday ham

Whole Hog: 5 fans can win $1,000

Uncle Ham: 1 fan can win a golden PiggyBank filled with $10,000 

Whiskey lovers outside of NYC can also participate at wholelottopig.com with the chance to win: 

Sympathy Prize: 1,000 fans can win $1

Good Old Fashioned: 100 fans can win $20

Whole Hog: 5 fans can win $1,000

Uncle Ham: 1 fan can win $10,000

5-15% off: discounts via WhistlePig Shop purchases

A golden opportunity for unique gifting, WhistlePig’s 2024 Gold Limited Edition PiggyBank Rye Pig decanter filled with WhistlePig 10 PiggyBank Rye is available online at shop.whistlepigwhiskey.com and can be found in a variety of premium liquor stores across the nation for $299.99 MSRP per 1L-liter pig decanter. 

Photos courtesy of WhistlePig Whiskey