For decades, private clubs have been built around a familiar formula: exceptional golf, beautiful surroundings, exclusive amenities and a community of like-minded members. But a new generation of clubs is beginning to ask a different question: What if a club could do more than provide a place to spend your leisure time — what if it could help you live better for longer?
That idea is fueling the rise of the longevity-focused private residential club, where health span, recovery, performance and time outdoors are becoming just as important as recreation and exclusivity.
As wellness real estate surges toward a projected $913 billion market by 2028, affluent buyers are increasingly looking beyond square footage and traditional amenities. They are seeking environments that support the way they want to live — and, increasingly, how they want to age.
One of the more compelling examples is CDA National Reserve, a 1,000-acre private club and residential community in Coeur d’Alene, Idaho. Following a multimillion-dollar transformation, the club has woven longevity and whole-person wellness into nearly every aspect of the member experience, from advanced recovery therapies and performance-focused fitness to outdoor adventure, nutrition and family programming.
At the center of its longevity offering is a partnership with Clinic 5C, who recently opened a new location in downtown Coeur d’Alene, providing members access to regenerative and functional medicine services, including health optimization programs, IV therapy, hyperbaric oxygen therapy, infrared sauna, red-light therapy and stem-cell banking.
But the philosophy extends well beyond the treatment room. Onsite at the club, at The Outpost, members can combine traditional fitness with racquet sports, indoor rock climbing, Scandinavian sauna, cold plunges and a dedicated red-light therapy room. Meanwhile, the club’s 20,000-square-foot clubhouse takes a performance-minded approach to dining, with an emphasis on anti-inflammatory, locally sourced, health-conscious cuisine, including seed oil-free recipes.
Then there is the landscape itself.
CDA National Reserve provides access to more than 5,500 acres of wilderness for sporting clays, archery and other outdoor pursuits, alongside lake activities such as kayaking and wake surfing. Here, nature isn’t simply a backdrop to the club experience; it becomes part of the wellness proposition.
That philosophy extends to families, too. Programming such as Kids’ Survival Camp, led by a former Navy SEAL, introduces younger members to an active, outdoors-oriented lifestyle and makes wellness something experienced collectively rather than pursued individually.
The concept was intentional from the beginning. Developer Frank Suryan, CEO and Chairman of Lyon Living Development, and partner of New Edge Living, is a longtime private-club member who belongs to 12 clubs around the world. Suryan drew inspiration from the elements he valued most across those experiences. CDA National Reserve became an opportunity to bring those ideas together while creating something more holistic — a club designed around longevity, performance, connection and time spent outdoors.
Now, that vision is extending into the residential component.
The newly launched Fairway Lodges offer 24 turnkey mountain residences positioned along the club’s 17th fairway, with residences starting at $2.175 million. Designed by DZign Group Architecture, Morrison Interiors and Stancraft Construction Group, the homes are conceived to bring the surrounding landscape into everyday life, with soaring ceilings, expansive picture windows and sweeping views of northern Idaho.
Large terraces provide a front-row seat to the region’s long summer evenings — an ideal place to unwind after a day on the golf course.
Ultimately, CDA National Reserve offers a glimpse at where private clubs may be headed next. The most coveted club may no longer be simply the one with the best course, the most exclusive membership or the longest list of amenities.
It may be the one designed around a more fundamental luxury: helping its members make the most of the years they have — and, ideally, more of them.
