In Sun Valley, skiing is not just a pastime, it’s a way of life. As the first ski resort in America, the Idaho icon has long served as the playground for Hollywood elite, luxury travelers, and world-class athletes. Sun Valley has hosted some of the most prestigious competitions in skiing history, and after nearly a decade, reclaims its status this year as the premier global destination for elite winter sports with its hosting of the Audi FIS Ski World Cup Finals. With this event, and its adjunct 5850 Fest, Sun Valley also reclaims its status as THE winter destination for après culture and high-end hospitality.
5850 Fest is a luxury, week-long cultural event (March 20 – 27, 2025) held throughout Ketchum and Sun Valley, celebrating and complementing the World Cup Finals with curated dining, music, and lifestyle experiences. Co-founded by Brandon Kuvara and Jenny Dupre, the event brings together world-class musicians, celebrity chefs, luxury brands, and top-tier experiences in the heart of the Sawtooth Mountains. The high-end, VIP-driven festival features indulgent culinary experiences, headline concerts, private après-ski events, and curated cultural activations, making it a must-attend for those who appreciate the intersection of luxury, sport, and entertainment.
Luxury & VIP Highlights include:
* Food Network star Tyler Florence curates the event’s culinary portion, ‘Summit to Table,” a fine-dining-meets-après experience featuring private dinners and tastings, and interactive chef activations.
* Social media star Ana Sofia and celebrated chefs Art Smith, Stephanie Izard, and Karen Akunowicz add Michelin-level culinary excellence.
* PopUp Bagels (winner of America’s Best Bagel) brings their ultra-exclusive bagels to the slopes.
* Emmy winner Dana Carvey hosts a VIP-only stand-up comedy performance.
* Barenaked Ladies, Sugar Ray, Brandi Cyrus, Tracy Byrd, Tyler Rich, Anne Bosko, and other beloved music acts perform live.
You’ll also enjoy inspiring panels and podcasts including live podcast recordings from ski and culinary thought leaders; live recordings offering an insider’s take on the intersection of ski culture and lifestyle with The Blister Podcast, one of the most respected ski and outdoor gear podcasts; and the Breaking Barriers Series (Presented by Stoltz Group) featuring high-profile female entrepreneurs and industry leaders discussing the evolution of luxury travel, wellness, and sustainable hospitality.
“With the Audi FIS Ski World Cup Finals returning to Sun Valley, the eyes of the world will be on Ketchum — and we’re throwing the party of the year to celebrate,” says Kuvara. “This town has long been a hidden gem for elite skiing, and now, we’re blending that heritage with world-class entertainment, culinary excellence and luxury experiences. 5850 Fest is not just about the sport—it’s about bringing together an unforgettable crowd, from ski legends to A-list talent, to showcase everything that makes this destination extraordinary. Whether you’re on the mountain or in a VIP chalet, this is where you want to be.”
Single-day VIP passes ($1,000) and full-week VIP access ($5,000) unlock these elevated experiences that include gourmet private dining; backstage passes; exclusive après-ski access; private lounge access with après cocktails and front-row stage views; and custom packages that offer personal concierge services, meet-and-greets with celebrity chefs, and private table reservations at all high-end culinary activations.
“The response to 5850 Fest has been absolutely incredible,” adds Dupre. “VIP passes are flying, and the excitement is building by the day. Between our Grammy-nominated artists, Michelin-starred chefs, and curated cultural events, this festival is shaping up to be a “who’s who” gathering in one of the most breathtaking places in the country. Sun Valley has always been a destination for those who appreciate the best, and starting this year, it’s hosting something truly next level.”
Don’t miss this incredible opportunity to immerse yourself in the spirit of Sun Valley while enjoying a unique festival experience. A celebration of music, culture, sport, and the breathtaking beauty of the region, 5850 Fest offers something for everyone. It’s the perfect escape for those looking to experience high-energy, high luxe fun. Whether you’re a music lover, an adventure seeker, or someone just looking for a memorable experience in one of the country’s most scenic destinations, 5850 Fest provides the ideal blend of entertainment and natural beauty.
For more information and to purchase passes, click here.
Photos courtesy of 5850 Fest
