Why the Incomparable Rolls-Royce Dawn Is Actually Worth $400,000

Rolls-Royce aims for a truly ethereal experience for its customers, and indeed there is simply nothing like riding behind the Spirit of Ecstasy, Rolls’ iconic mascot, floating along on a cloud of wood, leather, steel and, of course, money. While Rolls has given its newer models like the Wraith a bit of a sportier feel, it declines to engage in plebeian discussions of driving dynamics, road feel and other such matters. The machine performs as one expects it would; a gentleman needn’t be bothered with the technicalities. The experience is designed to be effortless. 

Jared Paul Stern

Jared Paul Stern, JustLuxe's Editor-at-Large, is the Executive Editor of Maxim magazine and has written for the Wall Street Journal, New York Times, the New York Times' T magazine, GQ, WWD, Vogue, New York magazine, Details, Hamptons magazine, Playboy, BlackBook, the New York Post, Man of the World, and Bergdorf Goodman magazine among others. The founding editor of the Page Six magazine, he has al...(Read More)

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