As luxury and technology continue to converge, the HP Limited Edition Scuderia Ferrari AI PC stands as a compelling expression of what happens when two iconic brands – Ferrari and HP unite in a shared commitment. This new generation PC is designed with the soul of a supercar.
Ahead of the Monaco Grand Prix, HP and Ferrari are introducing a limited-edition device that embodies the intersection of high-performance computing, advanced AI capabilities, and automotive-inspired design—setting a new benchmark for luxury technology.
Cutting Edge Technology
Positioned as the Ferrari of personal computing, the HP Limited Edition Scuderia Ferrari AI PC combines cutting-edge AI performance with collector-grade exclusivity.
Ferrari’s Design Studio and HP’s Design and Engineering
Developed over nearly two years through close collaboration between Ferrari’s Design Studio and HP’s design and engineering teams, the device draws inspiration from Ferrari’s expertise in aerodynamics, advanced materials, and performance-driven design. The AI PC pairs Ferrari’s engineering philosophy with HP’s leadership in industrial design, AI computing, and next-generation user experiences.
It’s high-performance AI PC engineered to function as both a powerful computing platform and a highly desirable collector’s piece. Inspired by Ferrari’s belief that every design element should serve a technical purpose, the device seamlessly integrates performance, functionality, and visual identity into a cohesive expression of engineering excellence.
Advanced materials and craftsmanship
Like on the Icona Daytona SP3, the Rosso Magma surfaces are sculpted to catch light and enhance the sleek lines of the PC. A CNC precision-milled Rosso Magma chassis features a zirconium bead-blasted surface, carbon fiber detailing, and Gorilla Glass surfaces. This design evokes the energy of molten lava with metallic particles creating three-dimensional depth.
The glass trackpad reflects Ferrari’s functional minimalist approach and is complemented by a premium Poltrona Frau leather sleeve, blending high-performance materials with luxury craftsmanship.
Engineering and Functionality
The design celebrates technical and functionality innovation meets visual brilliance with Ferrari’s “eyes on the road, hands on the wheel” philosophy. The full glass palm rest and haptic touchpad boundary illuminates on contact. Interaction is defined by precision and immediacy. Airflow management, structural elements, and precision detailing are intentionally expressed, reflecting the same design principles found in high-performance automotive engineering.
Optimized for AI computing
Built to support demanding AI workloads and advanced productivity applications, the platform delivers next-generation performance without compromising responsiveness, efficiency, or user experience.
An ownership experience designed around exclusivity
Luxury extends beyond the device itself. Custom-engineered packaging elevates the AI PC during unboxing, creating a premium ownership experience that reflects the attention to detail, craftsmanship, and exclusivity synonymous with both HP and Ferrari.
Be One Of The First
Currently there are only 4,999 individually numbered units that will be available in select markets including the U.S., UK, Italy, Spain, France, Germany, Switzerland, Australia, and Japan. This luxury HP Limited Edition Scuderia Ferrari AI PC will be available on HP.com in the United States on June 12, 2026, for $5,599 MSRP. It will also be available for purchase in the following countries: Australia, France, Germany, Italy, Japan, Spain, Switzerland, and the United Kingdom.
