News & Trends: Paris Hilton may have questionable fashion sense, being entirely too “matchy-matchy” at times and inflicting her love of pink upon the world a tad too often. But Paris does know expensive things and her new site, ParisHilton.com reflects her luxurious sensibility.

ParisHilton.com is all things Paris, all the time. Fans have the opportunity to connect and talk about the world’s most famous heiress, while Paris continually keeps the community updated about where she is and what she’s doing. But more importantly, you can check out Paris’ namesake collection, which includes footwear (with Barbie-pink soles), sportswear (denim, T-shirts and dresses), as well as accessories including hair accessories, sunglasses, bags, watches, fragrance and more. Most recently, Paris has announced the launch of a swimwear and lingerie collection, set to debut in department and specialty stores throughout Europe and Asia in Spring/Summer 2010.

Of the new lingerie line, Paris announced at the site’s launch, “In my lingerie line, I have a bra that I designed for flat-chested girls and it makes your boobs look huge! People think it’s fake boobs. Everyone’s like, ‘Did you…?’ I’m like ‘No!’ It makes me look like a Double-D. I’m flat chested compared to most girls in Hollywood.”

For JustLuxe Carly Zinderman