Planning on giving your significant other something shiny for Valentine’s Day? For everyday investors (and fabulous gift-givers) Sharps Pixley has just opened the UK’s first bullion showroom in London. Located at 54 St James’s Street, the new store will offer customers access to gold bullions (in addition to silver, platinum, palladium and rhodium) in varying quantities—from gold coins priced around £35 (approx. $50) to £300,000 (approx. $427,590) gold bars. For peace of mind, 2,500 safe deposit boxes will also be available on site for clients to store their purchases or any other valuables they want secured.

The showroom is an effort to bring gold bullions back into the public market. London has been considered a gold trading hub since the 1850’s, and reportedly more than $5 trillion worth of the metal goes through the UK market each year. The new showroom allows anyone to stroll in and invest anything from a few hundred to millions of dollars. The floor will display small coins and small bars in addition to a collection of watches, jewelry and gifts made with high purity gold. Those looking to spend big will be invited to the private consultation rooms hidden in the back.

“There is a strong case for owning gold as a long term store of value, especially during periods of economic uncertainty and geopolitical tension,” said CEO of Sharps Pixley, Ross Norman. “It is our mission to make precious metals both more visible and accessible here in the UK. Gold has exhibited a four thousand year track record of wealth preservation and offers investors protection or insurance against economic crises.”