Few beauty brands have understood the modern woman’s desire for convenience quite as successfully as Duck & Dry. Since its launch more than a decade ago, the London-born blow-dry destination has built a loyal following by offering expert styling in beautifully designed spaces that fit seamlessly into busy city lives. Now, the brand has unveiled its most ambitious venture to date: a striking new flagship salon at Battersea Power Station.
The new location marks a significant milestone for the company. Situated within one of London’s most exciting lifestyle destinations, the salon reflects the changing role of beauty within contemporary urban culture, where wellness, social connection and self-care are increasingly woven into the fabric of everyday life.
The choice of Battersea Power Station feels particularly apt. In recent years, the landmark riverside development has evolved into one of the capital’s most vibrant neighbourhoods, bringing together luxury retail, restaurants, fitness concepts, offices and residences within an iconic architectural setting. Duck & Dry’s arrival adds another dimension to this carefully curated ecosystem, offering visitors the opportunity to move effortlessly from gym session to meeting, shopping trip to dinner reservation, all while looking impeccably polished.
Designed as the brand’s most elevated salon yet, the new flagship has been conceived as far more than a traditional hair destination. Beautiful interiors, a vibrant atmosphere and Duck & Dry’s signature styling services are complemented by its innovative treatment bar concept, creating a space that feels as social as it does practical. The result is a beauty experience that reflects the expectations of today’s consumers: efficient, luxurious and thoroughly enjoyable.
Founder and CEO Yulia Rorstrom describes the opening as a defining moment for the brand. Her vision extends beyond hairstyling alone, embracing the idea that beauty spaces should foster confidence, community and connection. The Battersea salon has been designed with precisely this in mind, creating an environment where clients can enjoy not only exceptional services but also the uplifting atmosphere that has become synonymous with the Duck & Dry name.
That sense of community has always been central to the brand’s appeal. Since 2014, Duck & Dry has cultivated a reputation for delivering premium styling experiences that feel both aspirational and accessible. Its salons have become destinations in their own right, combining expert beauty services with thoughtfully designed retail and social spaces that encourage clients to make an occasion of their visit.
As beauty continues to evolve from a service into a lifestyle experience, Duck & Dry’s newest flagship feels perfectly positioned for the moment. In a city where time is increasingly precious, the ability to combine luxury, convenience and genuine enjoyment has never been more appealing. At Battersea Power Station, Duck & Dry has created a destination that does exactly that.
Need to Know
Where: Battersea Power Station, 18 Electric Boulevard, London SW11 8BJ
What: Duck & Dry’s largest London salon to date, combining signature blow dries, styling services, beauty treatments, private event space and a stylish social atmosphere
Opening Hours:
Monday–Saturday: 9am–7pm
Sunday: 12pm–6pm
Contact:
020 8054 8770
battersea@duckanddry.com
Book: duckanddry.com
