Jumeirah Sirius Asks, "How Loyal is a Brand to Its Guests?" With New Rewards Program

Jumeirah is already a world-renowned brand known for its extravagant hotels and ultra-luxe experiences. This June, they made their hotels a little bit sweeter by the introduction of their newest rewards initiative. Jumeirah Sirius is a loyalty program designed to recognize repeat travelers and acknowledge them with exclusive perks.

“I think the paradigm has shifted in loyalty, it used to be how loyal is a guest to the brand? But that’s completely changed to now the question becomes, how loyal is a brand to its guests?” says Ross McAuley, Group Vice President Brand, Digital and Loyalty.

Nicolle Monico

Nicolle is an award-winning writer and Travel Editor using her expertise in the industry to write about luxury travel around the world. You can find her daily searching the web for the latest trends, best new hotels and most beautiful destinations to visit and share with her readers. She's been featured on The Huffington Post, Hard Assets, AMD Entertainment and Remy Martin. In 2014, she was vo...(Read More)

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