US Company Elevation burger has one over Dubai citizens as it has become one of the favorite burgers of the city. With its 100 percent organic beef and its fries being fried in olive oil it is giving a healthy alternative to greasy burgers. Also the beef is ground on site.

For reasons both bad and good, burgers are still big news. Over the past few years, the burger has gone gourmet, as we’ve experienced a growing and far-reaching trend for gussying up the humble patty and bun with all manner of tweaks and additional ingredients. More recently, the horse meat scandal in the UK has, quite sensationally, brought the idea of what actually goes into the burger right to the fore.

This is perhaps why Elevation Burger, a US company that opened up a few weeks ago on Sheikh Zayed Road in Dubai (near the Crowne Plaza hotel), caught my attention. Elevation Burger’s tagline is “ingredients matter”. The beef is of the 100 per cent organic, grass-fed variety; it is ground on site and the patties are made by hand. Fries, meanwhile, are cooked in olive oil.

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