Emma Watson’s New Ethical Fashion Collaboration

Fashion & Style: Harry Potter star Emma Watson is making a name for herself not only as an actress but also as a style star, whether she’s appearing in Burberry ads or walking a red carpet. Which is why it’s so great that she’s using her fame for good in a new collaboration with UK based People Tree, a fashionable Fair Trade company.

The ethical retailer works with Fair Trade people to produce ethically and ecologically sound designs. Emma has worked with the company to create a collection of casual comfort clothes, saying, “I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren’t many options out there.”

The comfortable clothing collection is filled with everyday casual wear for men and women including jersey t-shirts, dresses, woven skirts, trousers, shorts and knitwear, embellished with cutephrases and advice like “I’m not toxic,” and “Please don’t panic. I’m organic.” In addition, there are also hand-crafted and recycled accessories and home décor pieces.

Launching later next month, the collection is available through People Tree and ASOS.

Carly Zinderman

Carly Zinderman is a Senior Staff Writer for JustLuxe, based just outside of Los Angeles, CA. Since graduating from Occidental College with a degree in English and Comparative Literary Studies, she has written on a variety of topics for books, magazines and online publications, but loves fashion and style best. In her spare time, when she?s not writing, Carly enjoys watching old movies, reading an...(Read More)

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