High-end brand Parah can be found in select locations throughout Europe and have the honor of being some of the world’s finest lingerie. The company’s winter ad campaign is boldly seductive, using fur and other luxe fabrics to highlight the collection’s sexy assortment of corsetry, garters and stockings, lace, satin, push-up cups and carefully designed cutouts.
Founded in 1950 in Northern Italy in the town of Gallarate near Varese, Parah SPA has grown to become one of the world’s premiere lingerie and swimwear companies. Since the 1970s, Parah has gained a reputation for putting fashion first, with the latest technological advancements.
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