Mar. 1st, 2010

Theory Opens Up Online Shopping Site

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Fashion & Style: Theory's clean cut clothing has developed quite the following, which is sure to grow with the introduction of the new Theory Web site, complete with ecommerce store.

Continually evolving and introducing new luxury fabrics and great cuts, the Theory Web site is also evolutionary. Providing not just great clothes, Theory goes above and behind to give fans a look at all aspects of Theory, from philosophy to style.

The highlight of the site, and definitely one of the best fashion innovations is the Fashion Insider section. Here, 17 fashion stylists took Theory's Spring 2010 collection to portray their individual styles and visions, mixing and matching and layering to create new looks to inspire new styles and infinite possibilities.

The clean lines and minimal design of Theory pieces make them wearable for everyday luxury.
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