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Home  >   Fashion  >  Fashion & Style  > Cole Haan Gets Inspired for Spring
article by
Carly Zinderman View Profile
Senior Staff Writer | JustLuxe
Website: www.justluxe.com
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Cole Haan Gets Inspired for Spring

Posted: Mar. 2nd, 2010 | Comments 0 | Make a Comment
    
Fashion & Style: Cole Haan has partnered with fashion photographer Todd Selby to create a new advertising campaign, "The Inspired Life" for Spring 2010.

Shot by Todd Selby, the campaign imagery features real people wearing Cole Haan and celebrating life: family, friends, art, nature, community, competition, adventure and love.

The full-scale marketing campaign, which includes a debut in the March issues of top women's and men's fashion magazines, online, out of home, direct mail and in-store delves behind the scenes of people's lives and how Cole Haan fits in.

Those featured in the campaign are Harley Viera-Newton, a professional DJ and NYU student; Nicola Vassel, gallery director for Deitch Projects; Johnny Knapp, a writer, surfer, and entrepreneur; Magda Wosinka, a music industry photographer and guitarist; Moses Berkson, a photographer and music video director; and James Bond, a designer, surfer, and skater. The face of Cole Haan for the past two seasons and co-designer of a capsule collection for the brand, tennis player Maria Sharapova also takes a role.

Get the whole experience at Cole Haan, where visitors can view in-depth portraits of the tastemakers including slideshows, behind-the-scenes videos and Selby's quirky handwritten interviews.

Selby says, "By working with creative and dynamic people for this collaboration with Cole Haan, we were able to highlight the youthful and energetic spirit of the brand. It was a super fun project that developed very organically and I think that comes across in the photos."
Related Topics : Cole HaanFashion News
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