Fashion & Style: San Diego's jewel had a little extra sparkle over the weekend thanks to the premiere of the La Jolla Fashion Film Festival, the very first U.S. fashion short film festival. The two-day event curated by San Diego Model Management's CEO, Fred Sweet, featured exclusive screenings and debuts, fashion webcasts, industry-led panels and plenty of VIP parties.
Fashionistas flocked to La Jolla to be treated to films directed by fashion icons including Karl Lagerfeld, Christian Louboutin, and Bruce Webber on giant outdoor screens. Each film was hand selected by Sweet, who has been a fan and advocate of the proliferation of new digital media being used by major fashion houses, world-class directors and emerging designers since day one.
"I was contacted by people from Hong Kong, London...all over the world that wanted to participate in this festival."
Photo Credits: Kyle Ong
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