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Officine Panerai Offering Exclusive Versions of a Classic for the Holidays

Nov. 20th, 2012 | Comments 0 | Make a Comment   
Photo Courtesy of Officine Panerai
Officine Panerai, the exclusive Richemont-owned luxury watch brand with an interesting military pedigree founded in Florence, Italy in 1860, is betting big on red gold this holiday season. The alloy consists of 18k gold, copper and other metals ideal for use in hâute horlogerie— and just in time for high-end gift giving, Panerai is offering its consumers two new versions of its famed Radiomir model finished in elegant red gold.

The Radiomir was the first Panerai wristwatch design, created in 1938 for the Royal Italian Navy. Previously, the company had manufactured various instruments for use in naval operations, but none of them matched the sophistication of the Radiomir wristwatch. Its large dial, water-resistant case, underwater legibility, ability to withstand extreme conditions, and reliable movement made the Radiomir an instant success.

A new-and-improved Radiomir design was re-introduced in 1997 in stainless steel. The two new exclusive examples, the PAM 421 Radiomir 3 Days GMT Oro Rosso and the PAM 439 Radiomir Oro Rosso also feature Panerai’s new hand-wound mechanical movement, produced “in-house” in Neuchâtel, Switzerland.

The PAM 421, available with a 47mm case— Panerai’s largest— will retail for $25,900; while the PAM 439, for $21,300, comes with a 42mm case, which reflects the current trend away from oversized timepieces. Both will be available at Officine Panerai Boutiques worldwide. 

Read More on PaneraiCollection.com
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