Photo Courtesy of Officine Panerai
Officine Panerai, the exclusive Richemont-owned luxury watch brand
with an interesting military pedigree founded in Florence, Italy in 1860, is betting big on red gold this holiday season. The alloy consists of 18k gold, copper and other metals ideal for use in hâute horlogerie— and just in time for high-end gift giving, Panerai is offering its consumers two new versions of its famed Radiomir model finished in elegant red gold.
The Radiomir was the first Panerai wristwatch design, created in 1938 for the Royal Italian Navy. Previously, the company had manufactured various instruments for use in naval operations, but none of them matched the sophistication of the Radiomir wristwatch. Its large dial, water-resistant case, underwater legibility, ability to withstand extreme conditions, and reliable movement made the Radiomir an instant success.