News & Trends: Willowy blonde model Dree Hemingway, 22, daughter of Mariel and great-granddaughter of famous author Ernest Hemingway, stars in a new safari-themed ad campaign for Louis Vuitton. Reminiscent of Hemingway’s African tales such as The Snows of Kilimanjaro, the casting choice is a fitting one as the author is often credited with introducing the Swahili word “safari” into common parlance. The new Vuitton campaign, highlighting the famed French luxury goods house’s handmade travel items, was shot on location in Africa.

Photographed by Carter Smith, directed by William Snieg, styled by Antje Winter, and produced by Brachfeld, the ads feature Dree and a handsome young fellow enjoying the dramatic scenery of the African veldt. Items on display include bags, trunks, journals, watches, blankets, sunglasses, jewelry, clothing and even a few vintage LV pieces. The campaign comes on the heels of Dree’s selection as the face of Italian fashion house Gianfranco Ferré earlier this year, following appearances for Abercrombie & Fitch and DKNY.