Times Square is an iconic landmark in New York City – the place of the annual New Year’s ball drop, home of the Naked Cowboy, and the place to find some of the best designer fashion and fine dining. A trip to New York is incomplete without a stop in Times Square. Day or night, there is always something going at 42nd Street and Broadway.

The Times Square Museum & Visitor Center is located in the legendary Embassy Theater, which was the world’s first newsreel theater. The 6,000-square-foot center offers information on tourist attractions and houses a mini-museum with unique exhibits that tell the story of Times Square.