I don’t often have much to say about new fragrances, but Sega, yes the video game company, is partnering with Epic Scents to produce video game inspired fragrances and air care products. Evidently already marketing a successful Mega Man based scent, this curious news is shocking, confusing, and just a little intriguing.

Epic Scents were responsible for the Mega Man Scent Blaster air-freshener which premiered at New York Comic Con last year.

Now they’re joining with Sega for a new range of “air care products”, due for launch in June 2013.

“We’re excited to join forces with Sega to develop proprietary scents for their brands,” said Epic Scents project director Jim Kavanaugh, rather corporately.

I imagine we’re in for perfumes plastered with Sega’s best-known console characters, but it’s fun to imagine the publisher approaching the Creative Assembly or Relic for their ideas. (Read More)