1000, Sublime, and Joy will once more grace the air as these classic fragrances from across the last century are relaunched by Jean Patou. The three famed fragrances, credited as the foundation of Jean Patou’s past splendor, will be released almost entirely unaltered, with only minor changes in concentration.

Jean Patou have relaunched a trio of perfumes this spring of 2013 which have made the historical reputation of their house in the world of fragrances: Joy (1930), 1000 (1972) and Sublime (1992). The news come after a new in-house perfumer Thomas Fontaine was appointed in the fall of 2011 to oversee the rebirth of their Classic and Heritage portfolios…

Joy created by perfumer Henri Alméras and originally launched in the midst of the Great Depression as an “antiphrase” of sorts was advertized then as “The costliest perfume in the world” coming back today as “Joy, parfum naturel” a slogan putting the accent on the quality and richness of the naturals selected to create the beauty of this fragrance; rose and jasmine from Grasse are its key ingredients. (Read More)