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NÜO Athletics Sets Out to Transform the Fitness Industry by Making Workouts Fun

Courtesy of NÜO Athletics

‘Tis the season to get into the best shape of your life!

Instead of waiting until the first of the year to make your New Year resolutions, the folks at NÜO Athletics believe the time to start is now.

The fitness fanatics at the Swedish brand have made it their mission to prove that healthy routines do not have to be boring and should be exciting enough to make you want to look forward to coming back tomorrow.

Believing “everyone is an athlete,” the company aimed with a mission set out to revolutionize the industry when they first introduced their compact set of adjustable dumbbells back in 2020.

Courtesy of NÜO Athletics

Since then, they have upped their game by introducing models designed with the health-focused and strength-building person in mind.

What makes these weights so unique is that they are designed to replace an entire set of up to 32 standard, multi-weight dumbbells with an all-in-one model.

Their latest innovation, the NÜOBELL 560, boasts four shifting half plates designed to increase in precise weight starting at five pounds and going up to a maximum of 60 at the simple turn of a handle.

Created for both men and women, the easy-to-use model features a redesigned handle, thicker plates, and a more durable build.

Courtesy of NÜO Athletics

The approachable addition to any workout was custom made to not only save the user time but encourages the home athlete to slowly increase their strength building safely and easily over time.

After placing an online order, the model will ship directly to your house in about three to five days. Once the package arrives at your house, setup of the symmetrical stacks of connected weight plates is quick and easy, thanks to the very user-friendly manual.

When you have them set up, the low-maintenance dumbbells can be used for a variety of exercises for any fitness level. Whether you are just starting out or are a professional athlete, the dumbbells might be the easiest and most way to get in shape this holiday season.

What makes the NÜOBELL 560 so unique is not only how simple it is to use, allowing you to focus more on your workout, but its space-saving design will free up more real estate in your home gym for added equipment. Traditional dumbbells require racks to store numerous weights but the NÜOBELL was designed to be very space conscious.

Courtesy of NÜO Athletics

The result is a time and space-saving model that encourages everyone to “get fitter, faster and stronger.”

An ergonomic Pylon Floor Stand is the best way to show off your new addition while also eliminating the need to drop heavy weights on the floor.

The NÜOBELL 560 is available in a variety of colors, including black, silver, sand, and our favorite, forest green. It also comes with a comprehensive two-year warranty (does not cover dropping or slamming damage) along with a two-year extension, if purchased directly from NÜO Athletics.

NÜO Athletics was founded by Tomas Svenberg, a former member of Sweden’s rowing team, who was looking for a stylish addition to his home gym that would live up to his professional athlete standards. (Tomas was later joined by his brother, Per Svenberg).

The compact design offering an entire weight rack in a single model is now used by professional athletes around the world.

For more information, visit NÜO Athletics.

Kellie Speed

Kellie Speed is a freelance writer with more than 20 years' experience writing for a variety of publications, including US Veterans magazine, DiverseAbility and BestReviews. She also contributed to Moon Metro's Boston guidebook published by Avalon Travel Publishing and can be reached at kkspeed@aol.com ...(Read More)