Bentley Motors unveiled the Bentayga EWB Chalet Edition – the result of an extraordinary collaboration between Mulliner, Bentley’s in-house bespoke division, and the Gstaad Guy, the celebrated social media personality.
Conceived as the consummate Alpine companion, the Bentayga EWB Chalet Edition is the result of a detailed design partnership, bringing together Mulliner’s unrivalled craftsmanship and the Gstaad Guy’s discerning aesthetic sensibility in what represents a first for the social media personality who has collaborated with the marque to produce a dedicated limited-edition collection. The configuration features a curated palette of distinctive materials and colours that pay elegant tribute to the refined world of upscale Alpine living, the very environment that inspired the persona bearing its name.
Who is the Gstaad Guy and why he matters:
Gstaad Guy has become one of the most recognizable personalities in the luxury lifestyle and social media world by transforming elite culture into sharp, self-aware comedy. His humor revolves around “old money” culture, exclusive resorts, designer fashion, private aviation, fine dining, and the unwritten social rules of elite society.
What makes Gstaad Guy particularly compelling is the balance between parody and authenticity. He presents himself with immaculate styling, polished delivery, and a dry aristocratic tone that feels convincing enough to blur the line between performance and reality. Through recurring characters like Constance and Colton, he humorously contrasts traditional European wealth with flashy modern luxury culture, often highlighting the absurdity of status obsession and social climbing.
The Gstaad Guy, says: “When I story-tell through my ‘Gstaad Guy’, I think of a real-life Gstaad ‘guy’. A type of person that expects the best of the best, in all that they do and consume. A connoisseur, seeking the best vacations, homes and modes of transport in between. While always prioritizing the Gstaad values of togetherness, warmth, excellence in the air, at sea and on the road. And since a Mulliner Bentley Bentayga is the best option for a Gstaad ‘guy’, it is the only option for the Gstaad Guy. That’s how the idea for The Chalet Bentayga was born.”
Hugo R. Chizlett, Lead Designer for Bentley Mulliner, explains: “The Gstaad Guy had a very clear vision of what he wanted to achieve with The Chalet Edition. We were able to explore various bespoke textures and finishes to bring this car to life in an elegant way, that fit this special client’s personality completely, whilst still feeling Bentley. The Chalet Edition values craftsmanship, materials and atmosphere over overt statements. Each choice – from palette to materials and finishes – reflects quiet confidence and understanding that true luxury is recognized without needing to be announced.”
More on GG:
Beyond entertainment, Gstaad Guy has become an influential figure in modern luxury marketing. Major fashion and lifestyle brands have embraced his satirical approach because he represents a younger generation that appreciates exclusivity while also laughing at its excesses. His content appeals both to audiences fascinated by wealth and to insiders who recognize the humor in their own world.
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Unrivalled attention to detail
The chalet-inspired bespoke interior in the new Bentayga EWB Chalet Edition is configured with four comfort seats, each engineered to reduce fatigue for both driver and passenger, the cabin is completed by a rear centre console that ensures absolute comfort throughout every journey.
A warm and tonal color palette, natural materials, enveloping textures and lighting create a sense of cocooning luxury from front to rear. Rich Saddle leather, discreet tweed detailing, diamond-quilted surfaces and Liquid Amber open-pore wood veneers work in symphony to enhance comfort and tactility – evoking the warmth of an Alpine chalet. Fireglow accents add depth without excess, while Saddle-coloured speaker grilles integrate the highest-specification Naim for Bentley audio system seamlessly into the surrounding interior.
The Gstaad Guy’s emblem, alongside a unique chalet graphic adorning the front wing panel, is also applied with characteristic subtlety through laser etching and discreet badging on the seat inserts and fascia panels. GG’s favourite Alpine Flower motif is embroidered in rich red and green tones onto the headrests and cushions – a symbol of Swiss heritage and enduring family values. Personalised animated welcome lamps complete the experience, reinforcing the feeling of arriving somewhere that is unmistakably home.
