Amsterdam Travel Guide

Heineken Experience

One of the most popular tourist attractions in Amsterdam, the Heineken Experience is not to be missed. After opening its doors in 2001, with Heineken Experience has been attracting international beer-lovers for almost a decade. Housed in the original brewery, visitors will learn about the history of the famous Heineken Company and its unique brewing process, visit cutting-edge interactive exhibits and enjoy free Heineken beer at the two pit stops along the way. Don't go away empty handed, a gift of Heineken memorabilia is given to each visitor to ensure they remember their Heineken Experience. The site underwent major renovations in 2007 and is now back in full operation and better than ever. The new and improved Heineken Experience features a mini brewery, a new tasting bar and an opportunity to view Heineken's iconic Shire horses.