The Siam Shopping Center has been opened since 1973 and has been struggling with renovations for a while now. Recent modifications to the mall have stopped as they have neared completion. However, the mall is starting to look like the ultimate lifestyle destination in Bangkok.

It's not easy to be the first, not in the retail business. And against ambitions of regional magnitude from CentralWorld and Siam Paragon, Siam Center _ the first speciality shopping centre in the prime area of Pathumwan-Ratchaprasong _ has been struggling with a few renovations and rebranding to keep its long-cherished "cool".Since opening in 1973, the shopping mall has been synonymous as the home of "it" local designers _ housing the first Soda Pop, Greyhound, and the only Theatre stores, as well as the first shop of the mass retail chain Jaspal.

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