All eyes and efforts are directed towards Dubai's upcoming Dubai Expo 2020, and excitement is building from all sides. Promising the sort of a massive surge in tourism, cultural expression, and economic activity that local businesses and visitors could only dream of, the expo looks to be a crowning moment for the entire decade.

Professor Andrew Scott, deputy dean of the London Business School, said that organisers of a Dubai Expo would face few of the downside risks that come with a World Cup or Olympics.

But for those looking to solely measure the success of the event on a balance sheet, he warned that you can’t put a price on happiness.

“The indirect stuff, I think, is much more important,” he told 7DAYS on the sidelines of an event celebrating the achievements of students at the Dubai campus of the school.

“The population is just really happy to host these things.”

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