Let’s be honest, Rihanna has the Midas touch. Ever since she chopped those locks the woman has been on the forefront of fashion, hosting Styled To Rock, collaborating with UK brand River Island and let’s not even talk about the RiRi Loves MAC makeup line that practically sold out before it even launched. So it doesn’t really surprise us that she’s suddenly the face of French designer Balmain’s new Spring 2014 campaign. She’s already a fan of the brand, and it’s pretty obvious they’re big fans too. “When the woman that inspires you wears your creations, your vision feels complete,” creative director Olivier Roustening told WWD.
The spring ads, shot in New York, were photographed by Inez van Lamsweerde and Vinoodh Matadin, the same duo that shot Miranda Kerr’s Mango campaign. Styled by her own personal stylist, Mel Ottenberg, the pop star sits in what we can only assume is a sauna, rocking a full jean and gold ensemble in one shot and pink, kimono-styled separates in the other. And while her face isn’t entirely visible, there’s no mistaking the music star. We can’t wait until next year to see the full campaign.